Frustrations with Online Advertising

As some people may know, I run shownotes.info. And as anyone who's looked at the shownotes.info wiki has probably noticed, I have had some adsense ads up for a while. I have been getting frustrated recently though because the ads are just so non-contextual. I don't expect to get rich of selling ads on web pages, but I do think that if the ads that got served were a bit more relevant I would have a higher CTR and probably make a few more bucks.

So recently I decided to apply for the Yahoo! Publisher advertising beta test. Basically this is Yahoo's adsense-killer (or at least adsense competitior). I didn't know what to expect but I figured anything was worth a shot. So I signed up and got accepted. Recently I added Yahoo! ads to the bottom banner in hopes of highly targeted spot-on contextual ads.