Social Networking as a Marketing Platform

I received a comment on my earlier post about the potential future of the social networking space. Reader Andy has written his own thoughts on the subject of social networking and brand marketing. It's an interesting read, and I left him a comment with my thoughts which I'll not re-post here.

It does get me thinking, though. I'm quite sure when these sites were starting up they were not intended to be "platforms" for use as marketing vehicles by third party corporations. The closest to that expectation is probably the MySpace movie and film areas, but those are targeted more towards independent (and perhaps less savvy) content producers.

Because these sites have traction and a lot of page views, they have become more appealing to companies, but I wonder how that will drive the look, feel, and features of such sites going forward.