Netscape Beta: Do You Know?

I was reading this entry on Jason Calacanis' web site about the new "Do You Know?" feature on the Netscape beta site.

I haven't actually signed up for an account yet so I haven't used it. I'm suffering from account creation fatigue on the web these days. Hopefully one of the federated identity projects will start to make some headway one of these days. But that's the subject for another day.

Anyway from reading Jason's update about the feature, it sounds like a mini-social networking site built into Netscape beta. I know I've been writing a lot about social networking lately, but I think this is important to mention as it may hint at a future trend.

Perhaps social networking as a standalone service has a limited potential, but maybe it will grow as a component of larger sites like Netscape beta or digg or bloglines or really any kind of content portal. This fits well with my earlier thinking that one potential business model for social networking startups is to create the backend platform. Then sites like Netscape beta can plug the social network into their site as a drop-in, adding and integrating additional features that make sense for their specific needs.

It would certainly help with my account creation fatigue.

As a side note, it's interesting to me that AOL is making their social networking play by reviving the much abused Netscape brand. I don't know what to read into that. Maybe nothing.

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