Wikinomics

The ever-helpful Amazon suggestion engine pointed me to Wikinomics: How Mass Collaboration Changes Everything which I purchased and have been reading the past few days. It's funny because not only do I totally agree with the premise of the book, it's actually a subject I was thinking of writing a book on myself. Apparently they beat me to the punch.

The premise of the book is that the availability of near-free global communication and computing resources changes the worldwide economic landscape. The traditional hierarchical corporation is on the way out, and emerging organizations that leverage the pool of talent outside the silo of their company's employee base will be the dominant economic force going forward.

Not only does using external talent tap a far more vast knowledge base than what could be created inside a traditional company, it also connects innovative companies to their customers and develops a tighter relationship than anything traditional industrial corporations have been able to do. If this sort of subject area is of interest to you, I highly suggest you pick it up. It's a quick read and not overly technical, but very thought provoking.